As the Content Editor for the Town of Vail’s Artist in Residency Program campaign, I blended creativity with precision to craft a narrative that reflected the program’s artistic spirit.

I developed all written content, from slogans to full campaign messaging, ensuring a cohesive and polished voice throughout. Every word was intentional, aligning tone and storytelling to capture the heart of Vail’s creative community.

Our team presented the campaign to the client at the end of the semester, and our proposal was selected as the winning campaign. This project reinforced my passion for shaping ideas into purposeful storytelling, where creativity and clarity meet.