In my senior capstone class, I took on the role of content editor for the Town of Vail's Artist in Residency Program campaign. This project allowed me to merge creativity with precision, especially given the art-centered nature of the program.

As the content editor, I was responsible for overseeing all written content. I personally crafted the campaign's messaging, including developing slogans and writing all the key materials. My role also involved meticulous editing to ensure that every piece of content was polished and free of errors. I made certain that every detail was perfect, from the language used to the overall tone, ensuring consistency and clarity throughout the campaign.

The creative freedom in this project allowed us to explore innovative ideas, which I carefully shaped into cohesive and compelling content. At the end of the course, we pitched our campaign to the clients, and our proposal was selected as the winning campaign. This experience underscored the importance of both creativity and attention to detail in delivering a successful campaign.