During my senior capstone class, I had the opportunity to lead a campaign for NOAA's Science on a Sphere Explorer. This project was an exciting blend of creativity, research, and strategic communication.

As the content editor and lead writer, I was responsible for all the content creation, from developing compelling slogans to crafting detailed messaging that resonated with our target audience. I conducted in-depth research to identify and understand our key audience, ensuring that our campaign was not only informative but also engaging and impactful.

The culmination of our efforts was a pitch presentation to the client, NOAA. I’m proud to share that our campaign was selected as the winning proposal, a testament to the effectiveness of our strategy and the hard work that went into it.

This project not only honed my skills in brand communication and audience engagement but also demonstrated the power of a well-researched, creatively driven campaign.